In western Wisconsin lives the Hodag, a creature of folk legend native to Stephen’s Point that the informant described as their version of Bigfoot, but more evocative of a mongoose-like creature. It lives in the woods, and people frequently report sightings.
The informant claims most people don’t truly believe in the Hodag, treating it more as a tongue-in-cheek part of the culture. I suspect folk proliferation of the creature thrives largely due to the way the informant told me it bolsters the local tourism industry, with the Hodag plastered all over merchandise and used to entice outsiders to give the town a closer look and, by proxy, help out their business. Informant seemed dismissive of the local superstition, but still amused by it, as most Wisconsin natives probably are.
A bit of independent research revealed the Hodag is actually most closely associated with Rhinelander, Wisconsin, where it was “discovered.” That the informant didn’t know exactly where the creature is most popular despite living in Wisconsin indicates that general awareness of the creature greatly diminishes the farther out of Rhinelander one travels. I suspect it started out as some sort of hoax and proliferated from there, with locals becoming attached to the first accounts of the creature’s existence.