Tecktonik is a music style I observed in a Nightclub in Silverlake, Los Angeles. My informant claims that it is a style of dance that is a combination of hip-hop and techno dance style. It is done recreationally and is apparently extremely new. My informant claims to only have discovered it over the past year, as it has become extremely prevalent in Paris. Although tecktonic is not a genre of music but simply a dance style, the music that it is performed to is a genre of Electronic music, mainly Electronica and specifically French Electronica and Disco Pop. I say the word French electronica because the music that is used for this dance is mostly from French Artists and DJs. My informant told me that because this dance style is very new, it is witnessed extremely rarely even within the mainstream Electronic music community. It was emphasised that Tecktonic cannot be performed to House music, as the culture of that genre does not match the more “niche” electro culture. I would like to point out that footage of Tecktonic dance can be found on the internet, i.e. youtube and would like to make the assumption that it became widespread through the internet. I would like to point out that my annotation is a music video of a French pop artist named Yelle. In a remix to one of her songs, the official music video features Tecktonic dance entirely throughout the performance. My informant stresses that this music video is a major catalyst of the Tecktonic dance culture as it had never used and acknowledged on such a grand scale. As the artists success and popularity grew worldwide, the informant said that “tecktonic grew on an international scale”. On the official website, the video is advertised to “feature Tecktonic”. Internet research tells me that the Tecktonic has been copyrighted and that this is the first dance style to ever achieve copyright status. Attached is an image of the official Tecktonic logo.

Annotation:

Artist: Yelle

Song: À Cause Des Garçons (TEPR Remix)

Director: Bastien Lattanzio

Album & DVD: À Cause Des Garçons [Maxi] [Single]

ASIN: B000ZNW75S