G: I have heard they have increased the price of vodka.

V: Nah, that’s imposible.

G: My friend Garabed, why do you think so?

V: It’s priceless…

Background information: This is a popular Armenian joke. Garabed and Vartan are recurring characters in Armenian jokes.

Context: The informant told me this joke in a conversation about folklore.

Thoughts: Vartan greatly values vodka, so much so that he can’t put a price on it; it’s too good to be priced accordingly, which is why it’s impossible for the cost to increase. It’s a funny and witty joke.