My sister got this saying from a guy she was seeing at the time. He was extremely well traveled, and used this trick for finding close to/authentic Chinese food in America.

Allegra: “So his advice is to look for the Chinese restaurant with the weirdest name – the name that makes no sense in English. Go there and you are sure to have some authentic fare at the right price.”

Me: What do you mean by weird?

Allegra: ” Well there are names which make no sense and are a sort of enigmatic challenge for the discerning brain. Do they actually make sense and would be clear to those who were more culturally aware and cosmopolitan? Or are they purposely inscrutable so as to attract attention? Who knows, but here are some real-life examples:

I Don’t Know Chinese Restaurant

New Fook Lam Moon (was there an Old Fook Lam Moon?)

Concubine and The Shanghai

New Cultural Revolution Restaurant

Confucius Pao

The New Edinburgh Rendezvous Mandarin Kitchen

Nice Day Happy Garden

Me: Have you tried this out anywhere in New York City?

Allegra: “I haven’t yet. But now that I’m thinking about it, I fully intend to.”

Analysis: Perhaps perpetuating this rule of thumb – “The dumber the name, the better the food” is a way for people to deal with their fear of the unknown and bestow some honor on their xenophobia. Or, maybe the rule of thumb is true – at least as a self-fulfilling prophecy. People will think the food is better if they’ve found a place with a truly confusing name.