Customs
Rituals, festivals, holidays

Wearing white after labor day

Informant is a student at the Penn State University who grew up in upper NJ.

She told me about a certain rule in the fashion world which requires people to refrain from wearing white after Labor Day:

 

“So the rule is, you can’t wear white after Labor Day… until Memorial Day when you can again.” she says.

“Why not?” I ask.

“Because… that’s just the rule.” she tells me. “That’s what my mom told me and we do it,  and everybody else I know does it too.”

 

She couldn’t tell me why, other than that it’s just something people do. I’m not really sure I have a great guess either.

After some research I learned that in the early 1900s, wealthy socialites would create secret “fashion rules” to tell new and old money apart. Eventually it just trickled down to the masses in 1950.

Interesting that despite the information widely available, these traditions continue.

 

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