Julmust is very easy to find in grocery stores all around Sweden from November to January, as it is in high demand and often replaces the original Coca-Cola. At any other point of time during the year, however, it is very difficult to find as it is not Christmas season during the months outside the range of November to January. Therefore, as this drink is not always available, it makes the drink much more appealing to people because many enjoy the taste, feel that they can better celebrate Christmas with it, and feel that they will miss out if they do not drink it when it is available during the Christmas season, as they will need to wait until the next year to drink it if they choose not to drink it that Christmas.
In Swedish Christmas traditions, food is an extremely important part of the celebration. Usually the array of Christmas foods or “julbord”, literally translated to “Christmas table”, does not vary much from family to family. The “julbord” usually always contains the Christmas ham among many other Christmas foods typically found around the world. A specific Christmas food that is significantly different from others around the world, however, is the Swedish “Julmust”. Anyone who has celebrated Christmas in Sweden knows about the importance of Julmust at the Christmas table, as a Christmas meal is not complete without Julmust. Julmust is a staple for many Swedish families, including mine, around Christmas time as it is basically a more festive version of Coca-Cola. It is seen as festive because it tastes very similar to regular Coca-Cola but also has a blend of spices mixed into the drink that give the flavor more of a holiday feeling. For this reason, many, including my family, feel that Julmust is essential to celebrating Christmas because they have the perfect Christmas drink to complement the Christmas foods at the julbord. Because I was raised with Julmust being an integral part of my Christmas celebrations, I cannot imagine Christmas without it. Julmust not only tastes good, but also is a drink that everyone in my family enjoys and therefore brings us together around the holiday season.
When we moved from Sweden to California when I was almost six years old, however, it was very difficult to find Julmust in grocery stores because American grocery stores do not know what Julmust is and therefore do not carry the drink. As a result, through searching online forums, visiting special Scandinavian grocery stores that were hours away, and going to IKEA, we were able to locate Julmust at IKEA and the Scandinavian markets and were thus able to celebrate Christmas in the United States with this drink every year thereafter.
I am a huge fan of Julmust and cannot imagine my Christmas experience without it. Even though I have lived in the United States since I was almost six years old, I will never forget my Swedish roots and will continue to practice even the most trivial Swedish traditions such as drinking Julmust when celebrating Christmas.