USC Digital Folklore Archives / Posts Tagged ‘cereal’
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Rituals, festivals, holidays

Kellogg’s Cereal

MH is a third-generation Irish-American, originally from Battle Creek, MI. He splits his time today between San Francisco, CA and Pasadena CA, where his wife and 18-year-old son live.

MH talked about a ritual his family performed:

“My father was the head of New Product Development at the Kellogg’s corporation, which is why we were living in Battle Creek. He oversaw the development of cereals like…Sugar Smacks, Frosted Flakes, Apple Jacks and Rice Krispies…those were all his projects. We used to get to test new cereals, and they would come home in these white boxes so we wouldn’t be influenced by any packaging. He eventually became president of their International Division, so he had to travel a lot. At home of course we could only eat Kellogg’s cereal, but when he’d prepare to go out of town it was a ritual for us to decide what non-Kellogg’s cereal we were going to buy for while he was away. My mom usually tried to limit us to Cheerios, but my favorites were like, Lucky Charms and Cinnamon Toast Crunch. I think my dad knew but he never talked to us about it…”

My analysis:

Family rituals that involve secrecy from a parent are common, and they usually seem to be invented to help the other parent bond with their kids. In this case, MH (who has 9 other siblings) thinks it brought his brothers and sisters together. With so many of them, meals weren’t necessarily a family event, but when they all got together to pick their contraband breakfast cereals, they spent some rare time as a whole group. MH says he and his siblings all buy Kellogg’s cereal for their families, but would look the other way if their spouses decided to give their kids something from General Mills.

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