USC Digital Folklore Archives / Posts Tagged ‘Filmmaking’
Folk Beliefs

Avoiding Exclamation Marks in Film Titles

The informant is an 18-year-old Film Production Major, freshman.


 

According to the informant, there is a tradition in Hollywood filmmaking to avoid exclamation marks in movie titles, for they are considered bad luck to box office success. Under the tradition lies a paranoid tradition of film studios avoiding any decisions outside the norm, so as to not risk a poorer performance in profits. Therefore, this tradition is rooted in a likely statistic that films with an exclamation mark in the title make less money, whether by chance or a subliminal dislike of Americans towards exclamation marks. As a result, the informant claims he also avoids using exclamation marks in any films he produces in the School of Cinematic Arts, perpetuating a widespread habit among filmmakers.


 

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