Western Armenian: աչք
Phonetic (IPA): ɑt͡ʃʰkʰ
A blue bead representing an eye can be used to ward off evil. The bead is simply called the “ach’k,” meaning “eye.” For example, the ach’k could be hung from the rear view mirror of a car, worn as a necklace, or kept somewhere in a house. There is a particular color of blue needed for a bead to be an ach’k.
In particular, it is supposed to protect its owner from others’ covetous eyes. There is a particular saying associated with this belief:
Western Armenian: աչք կպնէ
Phonetic (IPA): ɑt͡ʃʰkʰ kpnɛ
Transliteration: ach’k gbné
Translation: the eye touches
The phrase literally translates to “the eye touches,” but the informant translates it as “the eye will touch you,” meaning that other people’s covetous eyes could touch you with some negative magic, unless you have an ach’k protecting you.
The informant learned this folk belief from his mother, who believes in it passionately. She keeps several in her house and gave him one to put in his car. The informant is skeptical of the belief but doesn’t deny it outright. For a while, the informant kept his ach’k hanging from his rear view mirror, until he became embarrassed by its perceived superstitious-ness and took it down. He still keeps it in his car, though—now out of sight in the glove compartment.
The informant believes that the ach’k is a very common belief among Armenians.
The ach’k belief is accompanied by the particular saying and object associated with it. These items are usually performed and displayed in public, though the informant has made his more private due to embarrassment.
The ach’k belief is clearly a variant on the very widespread “evil eye” folk belief. Unlike the more common variants, in this version of the belief, the eye is not particularly associated with growth, but rather with envy. It still shares the general spirit that there is a danger in prosperity and wealth—whether it is grown, purchased, or otherwise obtained.
Using a bead representing an eye to protect from others’ eyes is an example of homeopathic magic.
For other versions of the evil eye folk belief, see “The Evil Eye: A Folklore Casebook” (1981) by Alan Dundes.