Context: The Cheese Touch game was popularized shortly after the publishing of the Diary of a Wimpy Kid series and corresponding movies. The Bone Touch was one group’s variation of this popular game, instead altered to fit a rural ranch setting, replacing the forbidden cheese with a cow hide being displayed as decor.

A.F. : Okay. The Cheese Touch is, so, um, typically if someone touched cheese in elementary school they would have the Cheese Touch and the only way to get rid of it is to pass it on to someone else.
P.Z. : Yeah, I know that we played that at my elementary school, but we had also, because we were in rural San Diego, we went to a ranch and there was a cow hide, and it still had a bone attached to it, so that started the Bone Touch, but yeah, the Cheese Touch.
A.F. : Yeah
P.Z. : That was really popular, what, late two-thousands? Early two-thousands?
A.F. : Late two-thousands, early twenty-tens.

Thoughts: I had read the books that this game was based on, so the game made perfect sense to me when it began gaining popularity. This seemed to be extremely popular for a number of years, and seemed just a variation on the ‘cooties’ game that children often also play.