Doge originated on Tumblr when this one picture of this really cute dog with this huge face was given comic sans text over it with poorly grammatically structured phrases over it. Usually these phrases are in different colors and center around a common theme. In this example, that would be about fashion. Usually the format is “much (blank), many (blank), wow” but can have all sorts of other poorly structured phrases. Then it got really popular and spread to 4chan and reddit and all these other sites. I’m pretty sure the first place I ever saw it was Facebook. I don’t know what I like about it. I don’t know what anyone likes about it. It’s just so funny. It’s like… so… I’m trying to find the right word. Like, infantile? … Dumbed down? That it’s just hilarious. There’s something inherently funny when someone says something wrong grammatically, like in everyday conversation with someone, it’s funny when people mess up. So to have a cute dog saying it just works, staring you right in the soul. Something it really capitalized on when it was getting popular was just a really ridiculously high frequency of posts. It got super annoying, but that almost made me love it more.
There’s actually no specific time this is appropriate. I guess just during sessions where you and your friends are hanging out on your phones showing each other funny pictures.
It seems to be that since there’s no specific context for this other than friends hanging out, it’s used as a way to bond in the digital age. I mean, if people are on their phones anyways, it’s a lot easier to connect with people by sharing things that are mutually humorous than trying to make jokes yourself. In this way, the doge meme becomes a sort of social lubricant to facilitate group dynamics, much like alcohol.