Residence: Santa Monica, CA
Date of Performance/Collection: 3/23/19
Primary Language: English
I was interested in finding an example of a folk remedy or natural beauty regimen that had been taught to my mother from someone else in her family. While she could not think of any folk medicine examples, she did find a copy of her mother’s face mask recipe, which she read aloud.
Okay, this is the Silver Eternal Youth Mask, “Silver” meaning — that was her maiden name, and um… Grandma, and um, what she did was, she used to make this mask and put it on her face so she would look younger, and it was something that was passed on through her family — she learned it from her mom. When she turned 40, she decided that she was gonna create a business called 40 Plus, it was a line of products, and, so, this was one of the products that she was gonna try to sell. And so she tried it out on me, but it turned my face beet read. Anyway, so I’m gonna just read you the recipe:
Silver Eternal Youth Mask
3 egg whites, beaten until frothy.
One tablespoon honey.
- Mix together.
- Place mixture all over face and neck. Feel how the mask tightens face and neck.
- Lie down with feet elevated. Place moistened cool cotton balls over eyes.
- Rest for 15 minutes. Think sweet thoughts.
- Remove mask with whole milk.
This piece gives insight into 20th century beauty standards (particularly the fact that it was passed from mother to daughter) and the association of beauty with “eternal youth.” I also was intrigued that my grandmother had planned on selling this product. As we have learned in class, many supposed Western medicine innovations are adaptations of indigenous methods; essentially, commodified and mass-marketed versions of things for which no one person can truly take credit. It would be interesting to know if commercial beauty products have similar folk origins.