Fancam Culture

An explanation of the origin and evolution of Fancam culture from the perspective of a k-pop fan.


Informant: Fancam culture at the moment is in its most evolved form on Twitter. In which, people will reply to viral tweets, even if they’re unrelated to kpop, with a video that’s focused on a certain figure/idol/celebrity that they like. It started in kpop ‘cause there’s this thing called a direct camera or the fan cam where there’s one camera that doesn’t move and shows the whole performance, but there’s another set of cameras and each of those follows one specific member of the group throughout the performance. That one is where the fancam originated. Basically these videos are available for download on websites like Naver– it’s like Korean Google. On lot’s of fan sites they’re made officially and for download vertically. Nowadays they’re largely vertical videos so it’s like hella advanced. You can download these, keep them, and save them. I actually have like four on my phone right now. Anyway, people started posting them on Twitter. As the kpop fanbase became more populated, getting a lot of views on your idol’s videos became an achievement you unlock as you go through the ranks of being a stan. People started replying to viral tweets with a fancam because if anyone sees it the views go up automatically. So if a tweet goes viral, and you tag it there the views will go up. That was the origin of the dancing fancam. Those are the videos where you just see people dancing. Then k-pop fans started making edits. Edits are videos of a celebrity set to a song or an aesthetic. They’re often set to American rap songs by like Nikki Minaj or Cardi B. They subsequently became a part of, and often take the place of, the traditional fancam. Those two separate but similar fan edits merged to the more overall idea of “fancams”. The goal of fancams are now just to get the views up on every single kind of k-pop video, and recently it’s started to stretch out into all other fandoms.

Context: I asked a friend to explain fancams to me.

Thoughts: I only began to be exposed to fancams once they began to be edited to American music, and I think they have taken on a largely ironic nature after that. I’ve seen people make fancams as absurd as possible for very niche celebrities. Like green M&M and Kermit the Frog.