The informant is a 19 year old computer engineering student at UC Davis. He is currently a freshman there after graduating high school the previous year. He grew up in Rancho Cucamonga, CA and has no strong religious ties. His family has been living in Southern California for many generations.
I asked him about the customs and activities associated with the football games at UC Davis. UC Davis is located in Davis, CA. This is northern California, which is slightly different culturally than the informant’s hometown. Though UC Davis has had an almost continuous football program since 1918, the team was only established as a NCAA Division I team less than a decade ago. This contrasts greatly with other universities who have structured themselves around their football team, like USC.
The football games are free for students to attend, but the informant says that the main draw for students to attend the game is the free giveaways of UC Davis apparel from various sponsors before and during the game. He said that he knew of giveaways of clothing such as scarves, beanies and t-shirts. There does not seem to be much hype for the games themselves. In other words, the students do not seem to be going because they are interested in football or supporting their university’s team, but just as something to do on the weekends. There does not seem to be as much pressure on students to actively support sports teams as there is at other universities that are more famous for their teams. When asked how he decided to go the game and who he went with, he replied that the decision was pretty spontaneous. A couple of his friends asked if he wanted to go and he said sure. He did not look forward to the game in advance.
Tailgating is found at UC Davis, but the informant said it was relatively minimal compared to other universities and takes place mainly in an empty field outside of Aggie Stadium. Aggie Stadium seats roughly 10,000 people and opened in 2007. The informant does not personally take part in the tailgating.
During the game, the student section is called the Aggie Pack. There is no assigned seating and people come and go as they please. There is a student leader in charge of leading cheers, but the mascot (a horse named Gunrock) plays a relatively small role in the games and is merely a person dressed up in a typical horse mascot costume. The informant said that the most exciting part of the games is the UC Davis tube sock giveaways, in which pairs of tube socks are thrown into the student section randomly.
When asked about half-time, the first thing he mentioned was that people like to leave then. This reinforces the idea that the students attend the games merely as something to do and not to actively watch the games.
All in all, there does not seem to be much hooplah surrounding the football games at UC Davis. Football is not the defining feature of UC Davis and this is evident in the blasé attitude towards the games. This is also evident in the attendance of other sports, including basketball. Even when ESPN was going to be filming one of the games, the students had to be lured in with free items to fill in the usually pretty empty stands.