The subject is a white, gender non-binary individual who is a native Angeleno. They have been smoking weed since age 13. We celebrated 4/20 a couple of days before I interviewed them and I knew they had gone to this event, so I asked them about it. Stoner culture is folk culture because for so long it was illegal and now that it is legal this festival is being encroached on by corporations which is fascinating.
“Hippie Hill is a tradition where at the Golden Gate park, at 4:20, on the day 4/20, stoners meet up, thousands of stoner’s meet up there and just smoke ridiculous amounts of weed together and it’s been going on for decades. So I went and it was fun and there was ridiculous amounts of people. I don’t know exactly who started it, probably Deadheads back in the 70s or 80s or something. It opened at 9am, there was not a lot of people there. But pretty much these people hanging around this park and there were these booths were like there was like a lot of like bougie weed companies promoting themselves. The amount of times I heard the phrase “UberEats for weed” was ridiculous. And they were giving away swag and stuff. And uh but then there was also all these really ghetto people that were like selling weed but like, I don’t wanna say really ghetto, but they were really ghetto. And it was like slowly over the course of the day more and more people showed up and there was like area that was like munchieland where they had all these foodtrucks. It was organized by this one weed company which specializes in growing, but like it used to be super underground. It’s only been medical for like a little bit and this is the first year it’s been recreational. I don’t know when the companies started hoppin’ in, but the festivals been going on since the Deadhead were a thing. I have no idea, this was my first year.”