In the following, my informant recounts an Arby’s commercial, which he considers to be the most noteworthy advertisement he has ever experienced.
Informant: The Guy had his Arby’s bag and then he set it down, it fell over and his hand comes out, and then they shook hands. I thought it was the funniest thing ever, it made me want Arby’s.
Me: Why’d you think it was funny?
Informant: I don’t know! I genuinely think it is one of the funniest commercials I have ever seen because I always reference it.
Me: How do you reference it?
Informant: When I tell people like, that, “Oh I’m the one person that laughs at commercials.” …Now I’m hungry… I want Arby’s.
This commercial is interesting as a piece of folklore, because for my informant it has come to represent humor in advertisement. He now references this commercial when making the claim that he finds advertisements funny, and remembers it as a hilarious example of advertising, which he uses as an example to prove commercials can be humorous.