The informant is a residential real estate developer who learned a lot of traditions and superstitions from their mother. They currently live in Detroit, Michigan but emigrated from Turkey.
ME: Hey GD, would you mind telling me a bit about what you would do for good luck when selling your homes?
GD: Well… what I would do when initially trying to sell a house… elephants are supposed to be good luck. It’s a set of seven elephants from Turkey, and they are like a graduated size, starting from a big one all the way down to a baby one. I would always put them together in a room in one of my spec houses to bring good luck in selling the home.
ME: Do you have any idea where this comes from or how you found out about it?
GD: Well I don’t know exactly where it comes from, but uh I imagine it is cross-cultural. Only because we have friends from India and they do the same thing. Uh but I got it from my mother who is Turkish. And obviously seven… seven is a lucky number too right, so.
ME: Would you do anything else to try and sell your homes?
GD: So whenever I present any of my new homeowners with their keys, I always put their keys on an evil-eye keychain that I buy from Turkey.
ME: So what’s the significance of the evil eye?
GD: So the evil eye… it’s basically like a mirror. If there are, you know, legend has it, that if there are people that give off bad vibes their vibes can affect things, and the evil eye will reflect their bad vibes and give it back to them… It basically reflects evil back to the evil person.
This interview happened a month ago at my home.
It is interesting to me that the informant does not seem to know a ton about the origin of their superstitious beliefs, yet they still use them in their business, and partially credit their successes to these artifacts. It is also interesting how the informant brought up aspects of multiculturalism through folk artifacts. According to the informant, the seven elephants signify good luck in their culture as well as the culture of their Indian friends. The origin of the elephant as a good luck symbol actually does not originate from Turkey at all, but instead comes from Hinduism and the god Ganesha, and elephants are commonly used in Feng Shui practices as good luck. For more information see here: Cho, Anjie. “Uses of the Elephant Symbol in Feng Shui.” The Spruce, The Spruce, 24 Feb. 2022, https://www.thespruce.com/use-of-the-elephant-symbol-in-feng-shui-1274686. Looking at the evil eye, it’s origins surpasses even those of the Ottoman Empire. Researchers think that the first evil eye amulet was created in 3000 B.C. in Mesopotamia, or what is now Syria. The origin of the modern-day blue evil eye beads first appeared in multiple locations around the Mediterranean at around 1500 B.C. For more information see here: Hargitai, Quinn. “The Strange Power of the ‘Evil Eye’.” BBC Culture, BBC, 19 Feb. 2018, https://www.bbc.com/culture/article/20180216-the-strange-power-of-the-evil-eye. It is very interesting that these two charms, which are very widespread in Turkey, are neither original to the region, nor originated in the region.