Tag Archives: marketing

The Ghosts of Alcatraz

Main Piece

Informant: “My class always talks about how Alcatraz is haunted.”

Collector: “Really? Are there any specific ghosts that people mention?”

Informant: “Yeah! Al Capone is one of the most common ones I hear, and then the people who tried escaping the island when they were prisoners. A lot of my classmates say that they are stuck at sea, and that on the boat ride over there that the ghosts try to get help from the passengers.”

Collector: “Do they know that Al Capone didn’t die on Alcatraz?”

Informant: “I think so…they say that the reason his ghost stays there is because that is where he suffered the most during his life.”

Collector: “Has your class been there together or have they just hear about it in the city?”

Informant: “We went on a field trip and people working there even mentioned it. They sell some stuff in the gift shop that has to do with it! I think they might give tours about the ghosts.” 

Analysis

Alcatraz offers a prime example of how folklore can be used in a marketable way with a great deal of the tourism to the spot inspired by famous ghost stories. Although the informant is younger and did not have any detailed examples of haunting stories on the island, she probably has a greater idea of it being a haunted spot than some older people she knows. The amount of time that has passed since the prison was actively in use and not just a National Park designated land has allowed it to become further associated with the past identities that it has held, with particular attention to the era in which it held its prison.