Informant AA was a current undergraduate student at The University of Alabama at the time of this collection. Both of AA’s parents are passionate Alabama fans which meant that AA was practically born into the already prevalent game-day culture. Alabama game-day culture finds its peak during football season as The University of Alabama tends to beat just about any team they play. Tailgating, parades, and ritualized viewing are all aspects of this widespread game-day culture that can be especially observed in Tuscaloosa, AL where the university is located.
Upon attending The University of Alabama themself, AA was granted access to the student section of the Bryant-Denny Stadium where the university’s home football games are held. Admission into this section is limited and students have to reserve their place for a select few games before the season even begins.
When speaking with AA, they told me a chant the student section and other Alabama fans yell out just after winning a football game.
The chant is known as Rammer Jammer Yellow Hammer and it goes as follows: “Hey __________! We just beat the hell out of you! Rammer Jammer Yellow Hammer give em hell, Alabama!” This chant is repeated three times and is accompanied by the university’s “Million Dollar” marching band.
The ________ in the chant changes from game to game so that Alabama fans can direct the chant directly at the team they just beat. For example, if Alabama were to beat Auburn University, the chant would say, “Hey Tigers! We just beat the hell out of you! Rammer Jammer Yellow Hammer give em hell, Alabama!” If Alabama were to beat Georgia, the chant would be changed to “Hey Bulldogs! We just beat the hell out of you! Rammer Jammer Yellow Hammer give em hell, Alabama!” The target of the chant is the losing team’s mascot making the chant more appropriate and personal for each circumstance it is yelled.
After hearing about AA’s description and experience with this chant, I am lead to believe that this example of game-day folk speech serves to showcase victory, celebration, and unity. According to AA, the chant can be heard all across campus and many tailgaters outside of the stadium will even participate. While this chant has become traditional when the team is victorious, it functions to connect/unite Alabama fans. By participating in this chant at its appropriate time, each fan’s scream is contributing to a singular voice that is more powerful than could be achieved individually. Similar to the sport itself, teamwork and communication are the driving forces behind large-scale victories. By chanting, the students and fans become a kind of team themselves. Campus communities and cultures thrive when comradery can be attained. In becoming a traditional folk saying, the Rammer Jammer Yellow Hammer victory chant successfully celebrates victory while simultaneously strengthening the moral and bonds between Albama fans.