Tag Archives: video

SONGIFY THE NEWS

ABOUT THE INFORMANT:

My informant is a senior graduating this semester from USC. He is a biomedical engineer, and is the oldest son of two immigrants from China.

EXAMPLE:

 https://www.youtube.com/watch?v=hMtZfW2z9dw

BACKGROUND:

“Okay so first of all I have to start this one by saying there is obviously nothing funny about rape, sexual harassment, intruders, and whatever else happened here. That all said this is hilarious.

So I guess that this started by a news, like a news report, or cast, like a newscast that went viral. I guess this guy went into this family’s house, and then she like saw him or something and ran away.

But that all doesn’t really matter. The part of the story that is important is that they interviewed the victim’s brother. And right away he comes on screen, he just stands out. It’s just really funny. He just gets into the camera, basically calling out the guy, “You are so dumb. You are really dumb, fo real.”

“Hide yo kids, hide yo wife, and hide yo husband, because they raping everybody out here.” He’s so matter of fact. And animated. It is just perfect.

So I think that the video went viral. And then this group took it, auto tuned him, threw a beat over it and remixed it into a song. Which I actually think is kind of catchy. Like you definitely start bobbing your head to it.

But it also kind of makes it a little bit more emphatic. Like he looks less ridiculous now. It was almost always meant to be a song.

So then that went viral. Fast forward hundreds of millions of views and a few years later, and I’m watching that new show, “Unbreakable Kimmy Schmidt”. It’s on Netflix. Tina Fey made it. And the intro, like she basically, not Tina Fey, this other girl, Erin from The Office”. She was kidnapped as a girl. That’s the premise. So she got taken by this guy, who is like a cult leader. And so she is thrown into this cult where he brainwashes them to think that the world has ended. So the intro is them being found. Like by the police. So the beginning of the first episode is them being rescued, and then it cuts into this newscast. Where they go to interview the guy who found them, who is like just as animated as the guy from this video.

But then the video starts getting like remixed. Just like this. So then the theme for the show is actually a remixed version of the news coverage from the show. Which of course brought me back to this guy. And so I Youtubed it again. And I found their channel, and I saw that the guys who made this, actually made that video too. So I thought that was kind of cool.”

ANALYSIS:

This is unique because it is an example of how folklore actually infiltrated into the mainstream. After doing some research there was a video of the “interview” of the character from the television show who is remixed.  Meaning that the writers probably wrote the script for the interview, and then really gave it to the makers of the other songifyed videos and let them go to work, which is kind of cool.

The original of course is a mashup in that it is someone on television news being remixed. Who is the owner? Who is the genius? The man, the music, or the producer for choosing to interview him and keep him on air for that long? It really it could be argued any of them are. It is interesting then that the television show, which is on an entirely online streaming platform, Netflix, chose to tap into this internet folklore. It is savvy to attract the younger viewers, it’s catchy, and it is true to how it is that we interact with news stories like this normally.

Beerio Kart

About the Interviewed: Spencer is a former student of the George Washington University, now graduated and teaching English overseas. He describes his ethnic background as “Potpourri”, with his family having a mixture of Scottish-Polish origins with some Irish thrown in the mix. His family has lived in North America for generations, so he prefers to identify ethnically as just that. He is 22 years of age.

“Just don’t drink and drive man. That’s all there is to it.”

When I was at school at the George Washington University in the Fall of 2012, I met some ultra-cool people who I started to hang out with. One of them, a guy named Spencer, shared my love of early 90’s video games. When we were all together one weekend, Spencer introduced us to a game (supposedly of his own invention) called “Beerio Kart”.

What you need to play Beerio Kart:

*A Mario Kart video game, though any multiplayer video game that involves racing is fine as well.

*An alcoholic substance, though any beverage is fine.

*Friends.

Beerio Kart, is essentially a “drinking game”, though it can be played without alcohol. I recently had an opportunity to sit down with Spencer, and he was able to explain the rules to me in better detail.

“It’s pretty simple. All you do is load up a game that involves racing (the objective being to beat the other opponents to the finish line) and grab a drink. Your goal is to finish that drink  before you finish the race. The catch is, you can’t drink and drive your car at the same time, that’s illegal! You have to stop your vehicle in order to drink. The first person to reach the finish line with an empty glass/can wins. Just don’t drink and drive man. That’s all there is to it.”

Beerio Kart became something of a regular game that we’d play when we were together. I can almost guarantee that none of the original game developers could ever envision that their games would ever be played like this. We’ve all sort of gone our own ways; I transferred to USC, and most of them graduated. However, I still keep the tradition alive, teaching new friends the wonder and joy of Beerio Kart.

World of Warcraft Legends – Leeroy Jenkins

My informant tells me that the Leeroy Jenkins story is pretty short, and that the results of it are far more interesting than the original story.  Basically the story goes that this group of 15 guys were in a raid dungeon getting ready for a big fight, and they were talking about their plan, when one of the members just decides to screw the whole plan and charge right in.  He screams his name, “LEEROYYYYYYYY JENKINNNNSSSSS” really loudly in their chat, and just runs in.  The rest of his group is forced to follow and they all end up dying in the encounter.  Fortunately, because one of the group members was recording the event, we can see the whole thing happen on YouTube.

https://www.youtube.com/watch?v=LkCNJRfSZBU

This video became an instant hit among players of World of Warcraft, with players showing the video to their friends.  I myself was shown the video by one of my friends who also played the game.  There were many videos that only WoW players would have found amusing, but no one else would really get.  However, the Leeroy Jenkins video and story started to spread to other video games and even outside of gamer culture.  If you go online, you can find fan art of Leeroy, comics, demotivational posters referring to Leeroy, custom Warcraft figurines.  The video became so huge that Blizzard, the developers of World of Warcraft, invited the actual player of the character Leeroy to come give a quick speech at BlizzCon in 2007, and do the trademark “Leeroyyyyyyy Jenkinnnnnssssss!” shout.  The also put a reference to Leeroy in the game itself.  Essentially, re-enacting the Leeroy Jenkins video will earn the player an achievement called “Leeroyyyyyyyy!” which also rewards the player with the title “Jenkins” that he or she may put on their character.

Within the gaming community as a whole, shouting “Leeroy Jenkins!” is synonymous with shouting “CHARGE!” and is usually shouted either at the beginning of a game, or when the player goes “balls to the wall” or “goes Rambo.”  Even players who have never played World of Warcraft in their life understand the meaning of the phrase.  In this sense, “Leeroy Jenkins” has become a folk saying.

As for the origins of the story, my informant tells me that the player simply thought the plan was ready and just charged in ahead.  According to other sources I have heard in the past, some say that Leeroy was away from his computer getting food while the plan was being discussed and so he didn’t hear it, and when he got back he assumed they were all ready to go and so he just charged in.  Others say that he thought the plan was stupid and knew they would all die anyway and so Leeroy just decided to charge in and have fun.  One other variant I have heard is that the guild who made the video did it as a joke video, knowing full well that their plan was stupid and so they were just trying to be funny.  This is the version I like to believe because everyone I know who has done the fight shown in the video says that their plan is stupid and would never work ever.  According to Leeroy himself, he and his guild buddies were just drinking at the time and being generally stupid, though he will neither confirm nor deny if the whole thing was staged.