“The Tour de Franzia” is a spinoff of “Le Tour de France”. In the informant’s words: “You bike with a bag of Franzia and see where the night takes you”. Franzia is a cheap wine that usually comes in a box, produced by The Wine Group. The idea is to get drunk off wine while biking and to have an adventure.
The informant first heard about The Tour de Franzia from a female friend at his old college. They were sitting in a dorm with a group of other students “taking shots of Sobieseski and listening to Cake”, and she was telling him about how she broke her wrist. She and her family would go to their summer house on Cape Cod every year, and all the adults and older kids would do the Tour de Franzia. It was a rural tradition. But the last time, she had broken her wrist. The informant claims that he would love to try the Tour de Franzia, despite the girl’s broken wrist account. The informant enjoys drinking alcohol and trying new things for fun, and he thinks that this tradition sounds like a blast.
The Tour de Franzia is a rural tradition, probably because there are less clubs and bars in rural areas, unlike Los Angeles, so the locals have to be more creative with their nighttime adventures and drinking. Furthermore, the tradition centers around bringing people, adults and older kids, together. It is a fun group activity. I feel like smaller towns celebrate connections between family and friends because they share common ties to a place.In contrast, Los Angeles is full of immigrants from both in and out of the country, and there aren’t big familial connections to be celebrated. However, the tradition has been appropriated by college students, such as the informant. This is because college students enjoy drinking, especially when it is cheap, and going on fun/dangerous adventures. I don’t think I would try this particular tradition, but I would be willing to lend a helmet to someone who would. It is an interesting combination of a material brand, Franzia wine, and a folk tradition.