“In China, there’s this thing called your ben ming nian, which is pretty much the year–for example, I am the year of the ram. So when it is year of the ram, so every twelve years–so when I’m twelve, twenty four, thirty six…every day of that year, you should wear red. For example, my mom’s ben ming nian was last year. She wore red underwear every single day. Red is not a normal color in her normal wardrobe, but she was just like, ‘I have to wear red every day somehow,’ so she went to Victoria’s Secret and bought seven pairs of red underwear. Red is just a good luck color in China, and especially when it’s your zodiac year.”
The zodiac is a powerful belief in Chinese culture; many Chinese people believe that the year of your birth strongly influences your personality. As told by my informant, wearing the lucky color red during your zodiac year, or ben ming nian, makes the luck stronger and gives you a good year. The belief is so strong that her mother, who normally never wears the color red, went out and bought enough underwear so she could wear the lucky color year-round.