Text:

“So what we do is, when we buy a car, usually, or when you buy a new thing, something new, it’s kind of brutal, but what they do usually it’s either chicken or like, sheep or something. They cut it and they put the blood in the front of the car, in the hood. They think it’s protected, like, the car, you know. It’s not religious. It’s just like a turkey. It’s just a Turkish thing.”

Context:

This custom seems to stem from animal sacrifice, though the informant insisted the practice today is just a “Turkish thing” and isn’t religious. According to him, this superstition/practice isn’t very popular with young people. 

Analysis:

The blood in this custom functions as an apotropaic, meant to protect a new object. Cars in this example carry special weight because they are very expensive in Turkey, around 2-3 times that in America, so it is a big life shift to purchase one. Though people are distancing themselves from the practice or original belief (first from Islamic tradition, then young people from older superstition) they still perform it.