In the second season of the television show The O.C. (airing in 2004), the final scene of the season finale depicts the shooting and death of one of the shows characters. The scene utilizes a slow-motion effect along with Imogen Heap’s folktronica song “Hide and Seek,” including the infamous line “mmmmm whatcha say.” Ten years later, in 2014, the sketch comedy show Saturday Night Live did a parody of this scene, playing off of the humorous contrast between the character’s death and the more upbeat pop song. This SNL skit went viral. Following that, parodies of this parody began popping up across the internet and a new meme was born.
Whenever there is a video of someone falling or getting hurt in a humorous way or a television/movie character dies, someone can edit the video into slow motion with Imogen Heap’s song playing over it. This is popular on many platforms across the internet including YouTube, Vine, Tumblr, Reddit, and 4chan.
Scene from The O.C.
Compilation of use on the internet
It amazes me how many layers of group knowledge exist in this piece of folklore. The Imogen Heap song that is used in the episode of the O.C. and which is an integral part of the meme was, itself, a folktronica song, meaning that it synthesized existing folk music with popular music. When it was used in the episode, the O.C. was a fairly popular television show, but it was still obscure enough that it was strange for SNL to make a parody of it 10 years later. Furthermore, once the reworking of this parody became an internet sensation, more people were participating than who even watched the SNL sketch which was only somewhat viral by internet standards. Because of this, it appears that most people perform this piece of folklore don’t even know very much about where it came from. Instead, it seems their reason for performing it has more to do with the connection they feel to the internet community.