Tag Archives: eli broad

The Head of Eli Broad

Informant Information – AL

  • Nationality: American
  • Age: 20
  • Occupation: Student
  • Residence: Los Angeles, California
  • Date of Performance/Collection: April 20, 2022
  • Primary Language: English

The informant has experience working in a lab at USC’s medical school that was next door to the Broad Center for Regenerative Medicine. 


So if you don’t know Eli Broad he was like a billionaire real estate developer and insurance magnate in California, moneymoneymoneymoney, very very rich. Also, the namesake of the Broad museum downtown, which now of course houses his art collection. 

Now I, and a few of my coworkers at the lab, are of the very firm belief that– well you can take this escalator up from the bottom to the top floor of the Broad, and you get a little window where you can see into the big middle floor, which is where they store the art is stored under very, very careful temperature and humidity control I might add. 

So you’re telling me that Eli Broad, that when Eli Broad signed that check to establish that lab– in his name– to conduct stem cell research at USC, you’re telling me that that grant didn’t have any strings attached? Absolutely not. I’m sure that, in the Center for Regenerative Medicine, there’s a little room with a live feed that’s playing video footage from an abandoned corner of the art museum art storage room, where the cryogenically frozen head of Eli Broad is being monitored by USC physicians and just waiting for the moment when the Regenerative Medicine Center advances to the point where they can bring that motherfucker back! It’s sitting there! I mean it’s like– The Broad is a pyramid, a literal pyramid! 

I mean, come on. I don’t think it’s a huge piece of logic. I kind of, 5%, think it’s true. 


This piece of folklore is particularly interesting as a developing legend that speaks to many prominent themes of today’s society. Mortality– and the potential of immortality– have always been popular themes of folklore but are now especially relevant due to the COVID-19 pandemic. Similarly, cryogenic treatments have recently become a popular offering at wellness clinics and spas for those able to afford these treatments. This legend also captures the current disparities in quality and access to healthcare. Given that the costs associated with medical care are prohibitive for a large portion of our society, it is reasonable that legends would speculate on the treatments available to the ultra-wealthy. 

I really enjoyed learning about this legend, and it will be interesting to find out whether or not it will continue to gain popularity.