USC Digital Folklore Archives / Posts Tagged ‘Blue eyes’
Stereotypes/Blason Populaire

Swedish Stereotypes

Informant was a 20 year old female who was born in Sweden and currently lives in the United States. She came to visit me.

Informant: There’s a lot of stereotypes of Swedish people. Everyone always says that we are blonde, skinny, tall, and have blue eyes, which is not true. It’s really not true. Most Swedish girls do highlights, which is why everyone thinks we are. Many people are blonde-ish but not like blonde blonde. Swedish girls are said to be like this, but this is only really in the big cities like Stockholm and Gothenburg. People just care more about appearances in bigger cities. In smaller cities, people do not look like the Swedish stereotype. They’re not like that. People are not as high class, people do not really care about being skinny or healthy. People think of these stereotypes because people only go to the big cities and they don’t visit the small cities only the bigger ones, so they see these people and generalize.

Collector: Has this stereotype ever affected you in any way?

Informant: I mean, it doesn’t affect me in a bad way, people think that Swedish people are really cool and pretty and Sweden is known. Everyone used to always ask me why aren’t you blonde? Why don’t you have blue eyes? But people always know that I’m Swedish, they can usually tell with my accent. Also there’s stereotypes of Sweden working well too, with the government and life being easy. Teachers are always asking me questions about Sweden. When they need a good country to compare another one to. I mean, it’s true it does work well, but there are a lot of downsides that people don’t really see, like the immigrants have so many rights, a lot of people are really worried about the amount of immigrants and how they affect our country. Sure, they are acceptive of immigrants, but it’s making Sweden less safe and taking away rights from the Swedes, but all that the outsiders see is that it works so well.

Collector: You sound like Donald Trump.

Informant: (Laughs) No, it can’t be compared. Like the size of the United States is too big compared to Sweden. Like we are very acceptive of immigrants, but it just needs to be regulated, like no one wants to kick them out.

I like that my friend told me about Swedish stereotypes because I have often been the target of Brazilian stereotypes. Not only did she talk about the stereotypes involving physical appearance, but she also mentioned how people perceive the country in general. I think what she said about immigrants is really enlightening because of the situation that is going on in the United States right now with the whole issue of immigration. I think that her perspective – not kicking out immigrants but just regulating it more – would be a great perspective for the United States to take on this issue. It’s really interesting how certain aspects of another person’s folklore and culture can be attributed to current problems in society today.

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