Getting “Rick Rolled”

On sites like YouTube, it has been customary to “Rick Roll” someone who is looking for specific content/video. Often, when someone is searching for something of interest online, it is common to click on a seemingly relevant link to instead find the music video for Rick Astley’s 1987 song “Never Gonna Give You Up” playing. Even though this prank is harmless, it tends to be incredibly frustrating for its victims, as they are left feeling deceived and without whatever it is they were looking for. For the pranksters who are uploading these videos intentionally, this prank is quite entertaining because it allows them to feel that they have tricked a complete stranger.

The informant, Ian, is a 21-year-old university student who considers himself a gamer and internet enthusiast. He was first introduced to this phenomenon in the 9th grade after attempting to find a video he had been looking for on YouTube. He admits that while it can be frustrating to fall victim to it, it is still highly entertaining because it is so unexpected. He also enjoys how silly the video seems compared to today’s music videos. To him, the trend is interesting because it represents the randomness of and complete lack of control over the internet.

This phenomenon is fascinating because of its unpredictable nature. In American society, people tend to value completely understanding their actions and being able to predict their consequences. It is because of this that these videos are so disconcerting. We are so used to being able to easily find what we are looking for that it is genuinely surprising when something completely irrelevant shows up instead.

The relevant video can be found here: