During chinese new year, the god of fortune, there’s a chinese belief that either the third or fourth day of new year, people will put long fireworks outside their home and companies do it too. They choose that day because of that day is…basically you’re inviting the god of fortune into your home. You do the fireworks to get his attention, so he’ll hear the fireworks and come into your home. This is something that is passed on generations and everyone knows about.
After thoughts: The 5th lunar day of Chinese New Year is the Welcome Day for the God of Wealth. Families worship the God and have ceremonies to invite the God of Wealth to enter the house. There are more than one Gods of Wealth in the Chinese society and characters are the historical figures mixing with religious gods, devils, spirits and immortals from Chinese mythology.