Quarantine Meme: Hand Sanitizer

--Informant Info--
Nationality: American
Age: 19
Occupation: Student
Residence: Los angeles
Date of Performance/Collection: march 25, 2020
Primary Language: English
Other Language(s):

Main Piece:

Background: The informant and group of students in the chat respond and understand this piece because of its relevance. The young students feel a connection to the importance of hand sanitizer and also identify with the apple product AirPods. AirPods were an important new product circulating in 2019 which many students identify with. The meme pokes fun at the new best product of 2020 being hand sanitizer due to the coronavirus. 

Context: This meme circulated through a group of college students group chat in early April 2020. The students were all around 20 years old. 

Thoughts: This meme is interesting because it comments on the relevance of commercial products in folk culture. Social groups hold brand loyalty and identity with certain products and therefore those products are apart of their folk identity. In 2019 groups attached their identity to the new Apple AirPods. This brand loyalty is compared to the new identification with the hand sanitizer product due to Coronavirus. Now people everywhere identify with the hand sanitizer product and always have it by their side or attached to their belts. This commercially produced product has increased meaning to culture.