Okay, uh, in like, um, in like 2000, so like the 2000, 2001, baseball season, uh, the Los Angeles Angels, who, er, at the time they were the Anaheim Angels, uh, they were losing in a regular season game with the Giants, and, uh, during like the bottom of the 8th inning, uh, one of the, on the Jumbo Tron, one of the graphics people, uh, played a clip from Ace Ventura, the Jim Carrey movie, that had like uh, uh, a foot long monkey running around, and they wrote, uh, “Rally Monkey” on it, and so the crowd that went to the Jumbo Tron, and I guess they kind of laughed about it, and in that inning the Angels came back and won, and so that became a huge phenomenon for like Angels fans and stuff. Even throughout the MLB it was like a iconic thing. It was like the Rally Monkey they would call it. And, uh, it got to the point they would bring, they actually, the Angeles organization actually bought like a monkey, I guess, and they had like a little Angel’s hat, and they’d bring it out, uh, in between innings. And the crowd would go crazy for it, and they started selling, uh, like plush toys of it that people would buy. Like I had one. And, um, so like whenever in the later end, the later innings, when the Angel’s were losing, uh, you’d like swing the monkey around, so you’re in the stadium, there’d be like hundreds—like thousands of people, all just like swinging monkeys around, and yelling, like, “Rally Monkey time!” And in the 2002 season, uh, they ended up winning the World Series, and it was like at the height of like the Rally Monkey era, like they would play it on the Jumbo Tron and it was like there were known for like, “Oh, the Rally Monkey!” stuff. And so they won the World Series and that’s the highest honor you can get, and so that was like a huge part of the season. And, um, after that season the Rally Monkey was around, but they started losing a lot, and now it’s gone forever. And it was kind of like, uh, a 2 season thing that’s gone now.
This is the story of the rise and fall of a sports tradition. The Rally Monkey was a superstitious, homeopathic form of magic, where swinging a plush monkey could bring luck to the players of the Angels. The tradition died after the Angels won the World Series and started losing, and it is now a part of the team’s and the fans’ heritage. Knowing about the Rally Monkey also was a way of creating group identity and community. One had to be initiated into the team fan group to be aware of the superstition, and to understand why Ace Ventura would play at the Angels games. At the time you were not really a fan unless you knew the tradition and participated.