Spoon Full of Cinnamon

--Informant Info--
Nationality: American
Age: 21
Occupation: Sushi Chef
Residence: Los Angeles
Date of Performance/Collection: 4/6/19
Primary Language: English
Other Language(s):

Context:
My friends and I were discussing the ongoing popularity of Internet challenges and where this all came from. It is clear that people do just about anything for some Internet fame. One of the earliest challenges that we could remember was the cinnamon challenge which we recalled to be happening at the end of our middle school experience. The challenge involves putting a tablespoon of cinnamon in your mouth and trying to swallow it without drinking anything and then posting a video of it on the Internet. It came to massive popularity in the early 2010‘s but quickly lost it after the realization of possible health problems.

Piece:
W: “remember when D—- and I did the cinnamon challenge?”
Me: “hahah yes! And you almost threw up”
W: “yeah that sh** made me sick, I can’t believe we even did that. Why?”
Me: “I don’t know, seemed like a good idea at the time I guess hahah, I’m pretty sure I recorded it.”
W: “where did that trend even come from, I swear Everyone and they mom did the cinnamon challenge.”
Me: “I saw it on YouTube, I think it was some kid I subscribed to.”
Wyatt: “I remember Miranda sings doing it.”

Discussion:
It was at this point that I realized that we had stumbled upon some folklore. Although just about everyone knows about this challenge I wondered who may not. We also mostly wondered where this originally started. Was it YouTube? Or was it somewhere else first? After some short investigating I discovered that the first documentation of the cinnamon challenge was in December 2001 but the idea made its way to YouTube in 2006. The massive popularity that we all remember was in January 2012 but only lasted about half the year then fell off again. I would consider this an American folklore for people born just before the start of the Internet age and after.

One of the earlier attempts: