“It begins in March, so the first week of our New Year has Holi. It’s the festival of colors because in North India, like few states in the North, they say that colors make you look beautiful and initially, in medieval times and, you know, the early civilizations, they used to apply turmeric to look fairer. So, that’s how the concept of putting colors came in. Later, it got a little fancy, from yellow to green to pink and then everything. So, that’s how it is. Now, it is more of a water sport. I mean, people splashing water on each other and colors and everything. And, in India in fact, everything is closed. It is a national holiday and even if you don’t know each other, you can go on splashing water without anyone being offended.”
For the Hindu calendar, New Year begins in March. This is one of their many festivals, but this one more specifically honors color, which is very important in Indian culture. It is a very communal festival as well. There was even a celebration on the USC campus that the informant participated in with her friends.
Historically, the idea of applying colors came with the concept that being more fair was more beautiful. Since then, as she said, it has expanded to more bright colors representing individual things in Indian culture.
The informant relayed this to me while we were re-shelving books in the stacks of Doheny Library at USC. She is one of my co-workers.
Personally, I feel as if the Holi Festival has spread into American culture through the forms of “color runs,” where people run a 10k while being pelted with color. I also have seen it in one of Coldplay’s music videos, so knowledge about it is spreading quickly.
I find it interesting how much it has changed from the “original” tradition, yet that the color aspect has carried through while evolving in its own way. It is also interesting how Indians outside of India are taking the festival with them where they go, preserving their culture and allowing people to see and often participate in it with them at the same time.