New Clothes – Persian New Year

--Informant Info--
Nationality: Persian-American
Age: 79
Occupation: Retired
Residence: San Ramon, CA
Date of Performance/Collection: April 18, 2021
Primary Language: English
Other Language(s): Farsi

Description of Informant

PK (79) is a small, frail woman with dyed blonde hair and piercing eyes. PK was born and raised in Abadan, Iran in an “Oil Company Family.” OCFs were families whose primary income came from the large British oil company in Iran. They were well compensated and taken care of, living in western-style homes in protected communities. Many OCFs were secular or subscribed to a western religion in favor of Islam. PK immigrated to England in 1976 before coming to America (California) in 1978.

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Context of Interview

The informant, PK, is cooking a traditional Persian stew (khoresh) while describing the custom to the collector, BK, her grandson. Text spoken in Farsi is translated and italicized.

Interview

BK: So you were saying, in the morning when you wake up, all your clothes are new?

PK: Yes, from underwear and beyond— now they say everything should be new. Everything new. It’s with the new year, new clothing, new everything. Now frankly if it has any other meaning I don’t know. But from childhood we would wake up [in the new year] with so much joy and mirth and we’d all change our clothes, from underwear to undershirts, everything. They would sew new clothes, you know? [In Iran] it wasn’t like now where you’d go shopping… you had to have your clothes made. “Khayat,” you know, tailor. Then, everything was new. Even a ribbon for your hair was new. Everything new.

BK: What would happen to the old stuff?

PK: Nothing. It’s not like we threw it away! We just… wanted something new. Then, all dressed up, we’d go do “Aideedani” [visiting people during the new year].

Collector’s Reflection

With the strike of the new year, PK’s family would immediately change their clothes. Often, the clothing they changed into had been sewn specially for the occasion. It was not essential to change your entire wardrobe— that would be wasteful. But it was important to begin the new year fresh, and clothing was a part of this. You wouldn’t only wear a new t-shirt and shorts, though. Men would dress in tailored suits, women would adorn themselves in fresh jewels.

This tradition has evolved as the world has Westernized. Persian-Americans often go on a shopping spree on or prior to the new year to stock up on fresh clothing. The time aligns with the American tradition of “Spring Cleaning,” so while in Iran one wouldn’t toss their old garments, today it’s much more “out with the old, in with the new.”