“What People Think I Do / What I Really Do” – Public Relations Edition



Context (Informant):

Being in PR there’s a lot of misconception about what the job entails. As the meme shows, the different types of people in your life perceive it differently. There are many different iterations of the “What People Think I Do / What I Really Do”, including various PR versions, but this one sums it up the best. A lot of new publicists or those climbing up the ladder within a PR firm post this image on there Twitter or Facebook to poke at those who constantly question or mix up the understanding of the job.

Thoughts (My own):

The “What People Think I Do / What I Really Do” meme started circulating in 2012 when someone posted one about being a science student. Since then it has been adapted for dozens of jobs. A trend with all of them is the friends perception is almost always the most glamorous, followed by the parents. Knowing the informant and what her job entails, at the end of the day it really can be seen from any of these perspectives. But the degree to which one of these perspectives dominates is dependent on your position and level of experience. Nonetheless is humorous and often very telling of a job, which is why I think this meme has the appeal that it does.