Context
Originating in Spain, the tradition of eating grapes at the stroke of midnight is believed to welcome good fortune and prosperity in the new year. The custom began back in the late 1800s but was popularized in the early 1900s when farmers in the Alicante area produced an overabundant harvest and needed a way to increase grape sales. As the sweet tradition goes, you’re supposed to eat the grapes one at a time at each clock’s chime. If you can finish all 12 grapes within a minute, you’ll see luck, success, and positive energy in the new year.
Content
The informant recalled how she and her three sisters would go under the table and eat 12 grapes before midnight on New Year’s. They would imagine the success they wanted while eating the grapes. She knew it was not likely it would work, but she didn’t want to take the risk of not eating the grapes and not getting the luck for the new year. She also said it was a fun tradition connecting her to her sisters. When her sister got proposed to, they all blamed it on the grapes.
Analysis
This tradition blends superstition and emotional bonding. As Appadurai (1988) the text suggests that this tradition’s origins can reveal how economic practices can become cultural customs. It is not a necessity because they believe in it, but they fear the consequences of not participating in the tradition. The grapes become a symbolic ritual that, like in Bruner’s (2001) work, creates shared meaning and family intimacy, especially among the sisters, who use the tradition to frame events like marriage as fateful.