Customs
Foodways
Gestures
Kinesthetic

Eye Contact Following a Toast in Germany

The informant is a 51-year-old international businessman who has frequently traveled across Europe and Asia to meet with clients for the past 20 years.

Over a relaxed nine holes of golf, I asked the informant if there were any dining customs or etiquette that have stood out to him throughout his travels. He went into detail about proper German etiquette when enjoying a drink with friends, family, or business connections.

“It’s always a great time drinking in Germany, especially for a beer connoisseur like myself. Whenever I’m out to lunch or dinner for a business meeting, we always grab a beer and make a toast before drinking. Usually the toast is just to a successful partnership in the future, or to health and happiness. What you’d expect. One thing that’s really important following this toast is that you look whoever it is you’re drinking with in the eye when you ‘cheers.’ It is considered extremely rude not to. They joke that if you fail to look someone in the eye it means seven years of bad sex, but what it would really result in is whoever you’re with thinking that you’ve been dishonest or are hiding something from them.”

This German custom of looking someone in the eye reveals that in German custom, authenticity and personal connection are important. Toasts usually follow a celebration or accomplishment of some kind, and so eye contact can be seen as a way of solidifying whatever the toast was made to. If one man makes a toast to good health and the other fails to look him in the eye, then the ma who made that toast may begin to wonder whether the other is hoping for him to become ill. The superstition that failing to make eye contact will lead to seven years of bad sex is a playful way of reminding Germans of this custom, or of highlighting its importance to foreigners. I thought that this particular folkway made a lot of sense, given the intimate nature of a toast and taking into account the context in which the informant learned of it. Since the informant is often out to eat with business connections and is working to create a professional relationship, it is important that he look his German clients in the eye to let them know that he is understanding of their culture and that they can trust his word and that he will honor their negotiations.

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