Author Archives: Dean Markus

Urban legend: Momo

Main Piece:

Informant: Oh my god Momo, can we please not talk about Momo oh god. Momo is this like, texting game that some of my friends play at school. You know what WhatsApp is? Yeah, so like, my friends will text this number and whoever is behind it will respond and ask them to do weird stuff. Like watch a scary movie with the lights off. Apparently the number once asked some girl to kill herself. I’ve never texted it so I’m not too sure. Yeah also the photo is this absurd picture of the ugliest doll you’ve ever seen.

Interviewer: Where did you hear about Momo?

Informant: At my high school.

Interviewer: What do you make of it?

Informant: The doll is terrifying. I try to not think about it that much.

Background: The informant is a freshman in high school here in Los Angeles. He just recently moved from Woodstock, NY, so I asked him if he’s learned about anything new since he started at a new school. This interview was recorded and I got his father to sign his release form.

Context: I had previously heard of the internet phenomena that is Momo and wanted to get the interpretation of someone within the its target audience. After doing some research on my own I was able to learn about the backstory regarding this piece of cyberlore. Allegedly, the Momo came about from a Spanish speaking Facebook group and evolved into the mainstream when it was introduced to the US in the summer of 2018. The WhatsApp number that children text asks them to complete a series of bizarre and dangerous tasks. Momo reached a tipping point when a 12 year-old girl was found dead shortly after messaging the number. Momo is represented by the same doll every time, which I have attached below. Interestingly enough, the Momo doll wasn’t created with the intention of its current function. The Momo sculpture was created by a Japanese company that makes props for horror movies. However, the sculpture is supposedly based off of the ubume, which is supposedly the spirit of women who die in childbirth.

Analysis: As digital technology has progressed, we are now coming face to face with an entirely new subsection of folklore. These pieces of cyberlore are incredibly viral and mainly target children on the internet. Slenderman was the first of its kind and Momo is an extension upon the principles which gave Slenderman its cult following. These pieces of cyberlore speak to the effectiveness of global communication in spreading folklore. Now we are able to communicate across the globe in a manner of seconds. This kind of cyberlore, contrasted with memes, serve to shock the consumer and play on the gullible nature of younger individuals.

 

momo

USC High Dive: Graduation Tradition

Main Piece:

Jumping off the high dive at the USC Aquatic Center before you graduate

Informant: Apparently you have to jump off the high dive before you graduate from USC. It’s in the aquatic center and it’s like 30 or 40 feet high in the air. You’re supposed to like go break in or something late at night and just go do it. I haven’t done it yet, though.

Background: The informant is a sophomore here at USC. This piece was recorded in person at her apartment. She has yet to jump off the high dive, neither have her friends. The informant said she had learned of this tradition even before arriving on campus freshman year. A potential roommate who she had met over Facebook had told her of this tradition. The informant was apathetic towards this tradition. It was clear that completion of this task was not on her to-do list.

Context: For every single college and university, there are a myriad of “before you graduate” traditions like this one. Some schools value these traditions more so than others. Going off this conversation, it seems as if this tradition isn’t taken very seriously.

Analysis: I am interested in the origin of this tradition. Immediately I was drawn to the very literal relationship between leaping off the high dive and “taking the leap” out of your comfort zone and into the working world. Personally I had not heard of this tradition before this conversation. Additionally, I can think of another reason for the development of this tradition. USC athletics is quite possibly what this school is known for. As such, the department has separated itself from the non-athlete student body. Regular students can not use the facilities managed by USC Athletics. Possibly, this tradition arose as a sort of reclamation act for non-athletes here at USC. In breaking into and using USC Athletic facilities without their knowledge, non-athletes could be taking a subtle jab at the department as a whole.

Pre-game ritual: Goalies

 

Main Piece

Informant: Before every game starts, when I am in the crease, I’ll tap the right post with the handle of my stick and the left post with the blade end.

Background:  The informant is my brother. He is a senior at the Naval Academy in Annapolis, Maryland. There he plays goalie for the club hockey team and has been playing at a club level for well over a decade. He first learned of this superstition through his first goalie coach. He has done this act before every game he remembers playing in. For the informant, the act has become less superstition as he has gotten older. Still, the informant continues this ritual as it has become second nature in his mind. The interview took place over the phone and was recorded for transcription.

Context: The informant will do this act around 30 seconds before the game starts. The informant has been a committed teammate and goalie for the better portion of two decades.

Analysis: Sports are ripe with pre-game superstition and rituals, just like this one. Hockey goalies are especially habitual in the pre-game routines. Whether it be tapping the post with their stick, eating a certain meal or throwing up before the game (Yes, that one is true). However, this is not restricted to only hockey or goalies themselves. Players of all positions in all sports have their own specific pre-game rituals. (For a list a list of similar superstitions of professional athletes, please see Jeff Mclane’s 2008 article, For The Eagles, Superstition Is The Way (TCA Regional News)). Specific to this piece, I found the transition from superstitious behavior to second-nature for the informant interesting. While it might have started out as a superstitious pre-game ritual intended to bring good look for the upcoming game, it has since morphed into an acknowledgement of origin for the informant. The informant does not continue this ritual because he feels it will bring him good luck. He does so because he became the goalie he is today through tapping each post. When the informant continues this tradition, he is reminding himself of everything he has been through to get to where he is.

Thai pre-wedding custom

Main Piece:

Informant: Here’s there’s this thing called a Sin Sod. It’s a price that the groom must pay the bride’s family before they can get married. It’s not as bad as it seems. It’s actually kind of sweet! The bride’s family will usually gift it back at the wedding. It’s more of a formality than anything else. Money is a big part of Thai culture, so marrying up a wealth bracket is really uncommon, especially for guys. The Sin Sod is just like…confirmation that the groom is worthy of supporting the bride.

Background: The informant is second generation Thai. His parent’s came to America long before he was born. He is very familiar which Thai culture as he typically travels there at least once every year. The informant does not have any first-hand experience with this tradition. He learned of it through his classmates when spending a semester abroad in Bangkok. This conversation was recorded in person while in Thailand during a USC trip the two of us were on together.

Context: Having seen it first hand, Thai culture is incredibly fixated on the public perception of money and status. The wealth gap is incredibly drastic in Thailand, especially in Bangkok, which is where we were. In addition, it is legally forbidden to speak ill of the royal family in Thailand. Status is trans-generational in the truest sense of the word in Thailand.

Analysis: When I went to Thailand, I had very little knowledge surrounding values of the culture. In experiencing it with no prior knowledge, I came to see Bangkok as one part extravagance and one part destitute. I remember seeing a lavish, 80 story apartment building and then looking at the surround neighborhood and seeing 10 people living where there should be 2. Off of this observation, I was not surprised to learn of this Thai marriage custom. While the idea of paying the bride’s family might seem archaic to our post modern ideas of gender, the informant relayed to me that this custom was less about the bride and more about the groom. The informant stated that this wasn’t a direct transaction but more so the bride’s family symbolically making the sure the groom is financially stable and able to take care of their daughter.

Figure Skating and Stuffed Animals

Main piece:

Interviewer: Can you think of any superstitions or rituals you had when you were figure skating?

Informant: Me? No I wasn’t superstitious at all. I remember other girls that would do stuff. Stuffed animals are a big part of skating culture. Some skaters have one singular stuffed animal that they carry everywhere, throughout their entire career. Sometimes when a skater performs really well at some event, fans will throw their animal onto the ice.

Background: The informant is my mother. She started skating at a very young age when she was growing up in Maine. For her, figure skating was an outlet from a rough home life. She learned of the significance of stuffed animals to figure skating through first-hand experience at her local ice rink. This interview was recorded in person when she came to visit me here at school.

Context: The informant remembers the symbolism of the stuffed animal through continued exposure to high-level figure skating, where it is common-place for fans to throw stuffed animals onto the ice after a successful routine is completed. However, the informant stated that the act of continually carrying around the same stuffed animal is hardly mentioned on TV broadcasts. I did some extra research into this and could not find any info regarding the continued possession of a singular stuffed animal. However, the practice of tossing a stuffed animal onto the ice is widely known, even among those not familiar with the sport of figure skating.

Analysis: I assume there is probably good reason for the relatively low notoriety of this piece of figure skating lore. For one, it is exclusive to high-level figure skaters who are performing in a competitive environment. As such, this tradition hasn’t permeated into the mainstream due to the difficult barriers-to-entry within the figure skating community. The informant stated that fellow skaters would treat their own stuffed animals “like they we’re diamond encrusted”. Off of that, I assume that high-level figure skaters are naturally protective of their totems. If the most prominent members of this community are reluctant to speak on this significance of the stuffed animal to the figure skater, it is difficult anyone to learn of this tradition. I was also curious to see if the informant could remember why one skater would pick a certain animal over another. The informant couldn’t remember exactly but thought the decision was based on personality. If you consider Figure Skating to be a form of artistic communication, which is the consensus, than the significance of the animal combined with the act of throwing stuffed animals on the ice in praise takes on a different meaning. The figure skater chooses a specific stuffed animal that aligns with her identity. When they are performing they are conveying their own identity through their art form, which is figure skating. If done successfully, the audience will then affirm the figure skater’s performance and identity by throwing the same stuffed animal onto the ice in an act of approval.