Tag Archives: Meme

USC Folklore: The Legend of Nikolay

M: There was this running joke at USC about this weird dude named Nikolay. No one knew who he really was and no one had proof that he even existed. But this became the focus of a lot of USC jokes on twitter and on this app called Herd. People would post random pictures from memes and be like “meet Nikolay”. There was this one time when Fluor Tower flooded and people on Herd would say Nikolay is to blame. I can assure you this man does NOT exist but it’s just funny to refer to him during any situation. His entire existence is just a meme.

Above is an example of a student referencing Nikolay on Herd. Herd is an anonymous social media app that was designed specifically for college students to speak their minds on any topic they choose. Many USC memes either emerged from this app or made its way onto the platform via Twitter or Facebook. The existence of Nikolay has not been proven nor disproven by any means which makes it more of a USC legend. Nikolay has been a central focus in USC meme culture. Only those who indulge in USC meme culture would be familiar with him. This is a way for USC students to pull each other’s legs. It also says something about youth culture and their humor. It’s apparent that the funniest jokes are the ones that make no sense at all.

Keith Country Day School Lead in the Water Meme

IMG_7080The following is the background of the meme account of Keith School and a description of a meme about lead occurring in drinking water at Keith School from a conversation with NC. Attached is the respective meme.

 

Started in 2016, the seniors of Keith Country Day School created the @keithcountrymemeschool Instagram account. The purpose of the account was to mock and tease the faculty and school rules. Every year, one senior runs the account and takes into consideration the ideas of his/her peers. The memes are a collection of spin-offs of already well-known memes and original memes. Some of the memes even have faculty members’ faces photoshopped onto the picture. The account was made private, so as not to let faculty members see the page. Below is the description of a meme from the page, described by the senior from the class of 2018 who created it.

 

NC: This meme is kind of like a 2.0 version of a previous meme published on the page. In the previous meme, the joke was about how if your water wasn’t filtered by reverse osmosis, it wasn’t good enough to drink, a concept that started when the school brought in some fitness guru and she had the strangest rules she insisted people follow if they wanted to be healthy, including the reverse osmosis thing. So, the picture in the meme shows the lady spitting out the water in the picture with the caption “When your water isn’t filtered by reverse osmosis.” I redesigned that meme as this one, to fit another one of Keith’s long list of problems. It was released earlier that week that students and faculty should stop drinking the drinking fountain water in the school’s buildings because it had just come to the school’s attention that there were high levels of lead in the water, unhealthy for anyone to be drinking. Keith students found this funny though because it’s such a “Keith” thing to happen; of course, our school would have lead in the water, it’s already so run down and has so many other problems that it really wasn’t that surprising. So, all I had to do was cross out the reverse osmosis part of the original meme and put in “filled with lead” at the end and the meme was even funnier in my opinion because now it was poking fun at Keith. Kind of like, we were such high-class, fancy, private school kids, that we only drank water with lead in it.

 

My Interpretation:

Keith School is a private school, and although I’m sure that not everyone who attends is incredibly wealthy, there are definitely enough kids who are that earns the school its reputation for being very expensive and high quality for rich kids. So, it’s easy to see how, when mistakes as bad as lead being found in the water are made by the school, it makes them look really bad, especially with the reputation they have made for themselves. This, along with other happenings at the school, pokes holes in this reputation, and allows for the students who attend the school to make fun of how dingy, worn down, or ridiculous the school is for having such a bad lead problem. It seems that this irony is what makes the meme funny to the students.

Keith Country Day School Student Body Meme

IMG_7081The following is the background of the meme account of Keith School and a description of a meme about the student body of Keith School from a conversation with NC. Attached is the respective meme.

 

Started in 2016, the seniors of Keith Country Day School created the @keithcountrymemeschool Instagram account. The purpose of the account was to mock and tease the faculty and school rules. Every year, one senior runs the account and takes into consideration the ideas of his/her peers. The memes are a collection of spin-offs of already well-known memes and original memes. Some of the memes even have faculty members’ faces photoshopped onto the picture. The account was made private, so as not to let faculty members see the page. Below is the description of a meme from the page, described by the senior from the class of 2018 who created it.

 

NC: This meme is a spin-off of the popular meme with a surprised boy gesturing and looking at a butterfly in the right-hand corner and a caption at the bottom asking a question. If you want to see other examples of this meme, you can look up “butterfly man meme” in a search engine. I did a spin-off of that meme by photoshopping Keith’s image on the boy’s face, photoshopping “54 people” on top of the butterfly, and making the bottom caption says, “Is this an student body?” Kids who follow the account find the meme funny because Keith School is an incredibly small school with a smaller student body than most, but it always boasts that it is constantly getting more of student body and getting bigger every year; it’s funny because that’s so untrue, haha. In reality, Keith is actually losing student body members, and has never been smaller than it is now.

 

My Interpretation:

It’s obvious that the students at Keith Country Day School have little respect for the school, making fun of enrollment numbers through this meme. It seems that Keith is trying to make an attempt to hide that they are struggling, not only with enrollment numbers but also financially as an effect of it. The students see the school struggling and can easily poke fun at the weakness of the institution, especially if they know they won’t be caught doing so with a private meme page.

Keith Country Day School “I Pledge” Salt-Bae Meme

IMG_7082

The following is the background of the meme account of Keith School and a description of a meme about the “I Pledge” honor code at Keith School from a conversation with NC. Attached is the respective meme.

 

Started in 2016, the seniors of Keith Country Day School created the @keithcountrymemeschool Instagram account. The purpose of the account was to mock and tease the faculty and school rules. Every year, one senior runs the account and takes into consideration the ideas of his/her peers. The memes are a collection of spin-offs of already well-known memes and original memes. Some of the memes even have faculty members’ faces photoshopped onto the picture. The account was made private, so as not to let faculty members see the page. Below is the description of a meme from the page, described by the senior from the class of 2018 who created it.

 

NC: This one is another version of the salt bae meme, which is the guy who kind of looks like Johnny Depp sprinkling salt onto what I assume is food that’s outside the frame of the picture. I changed it up for Keith by making the caption says, “when you write ‘I Pledge’ at the top of your test.” It’s funny because on every test you take at Keith, students must write “I Pledge,” which basically means they pledge not to cheat on the test. So, the meme makes fun of it because it’s like when you add that to the top of your test, you’re being kind of extra, kind of throwing those words in like an extra topping to spice things up like you would with salt on food.

 

My Interpretation:

In meme culture, the salt-bae meme might be one of the most popular memes out there. It’s very easy to come up with captions for the picture, depending on respective circumstances. Keith School is the only high school I’ve heard of that has this honor code rule of writing “I Pledge” at the top of an exam. Although I understand the reasoning behind the honor code, I can see how high school students can so easily make fun of it, just because their friends at other high schools most likely do not have to write those words. So, as Keith is known for having a high-class education reputation, and in a way, being “extra,” it would make sense that this meme is funny to the students who follow the page. Salt-bae is all about being “extra”, adding a little extra salt/spice to his dish, while Keith is “extra” by having their students write “I Pledge,” distinguishing them from any other high school in the area.

Venezuelan Power Outage Meme

Context: This meme was sent to me after we discussed the usage of Whatsapp in by Venezuelans to spread jokes, especially concerning the current Venezuelan humanitarian crisis and recent power outage that swept the nation in March 2019.

Piece:

venezuela meme

Exact Translation: What is the sensation of living in Venezuela? Something like this but without light.

Holistic Translation: What does it feel like to live in Venezuela? Something like this but without power.

Background: The informant is a middle aged Venezuelan woman who lives in Boston. She sent this meme via Whatsapp to me as a part of a meme chain. She initially received it from a family member who also sent it through Whatsapp.

Analysis:This meme is part of the new wave of folklore being spread through the Internet. In particular, Whatsapp, a communication app, has become a way for people to communicate globally without the restriction of being in different nations. Whatsapp usage is widely used by Venezuelans, and in recent years has become the mode of communication for families who have migrated due to the dictatorial regime. Whatsapp is not only used for regular communication, but also to share jokes and memes among the Venezuelan community. The informant stated that they receive new jokes or memes daily from family members and continue the pattern by sharing to more contacts.

This meme in particular is a great example of a Disaster Joke. This form of joke is used as a coping mechanism surrounding a traumatic disaster or situation in order to release stress or tension. This joke insinuates that living in Venezuela– which is currently dealing with massive food shortages, high crime rates, lack of medicine and massive power outages– is like being stuck on the edge of a cliff, which is bad enough, and then not having any power. This meme is humorous because of its extreme imagery relating to the already horrifying situation and then the addition of the power outage on top of the bad crisis, showing a form of ironic humor. It is remarkable that a community undergoing such horrific circumstances has the ability to deal with it in such a lighthearted way, most likely because it is the only true way to cope.