Text: Luvu

Context: “In my family, we always say ‘luvu’ in texts, the response is ‘luvu2’ now that we don’t have to worry about staying under four characters. It was originally a way for my sister to text my mom that she was okay or had gotten somewhere safe when she had an older phone and was limited in the number of texts she could send. Four characters didn’t count as a text, so ‘luvu’ didn’t count against her minutes. It was basically a measure of safety and has evolved into something my family says a lot, and is just kind of another greeting or goodbye to us now.”

Analysis: It is very common for families to develop unique phrases over time that they use amongst themselves. They are often borne out of circumstance, but become an integral part of a family’s relationship over the years. Even though they no longer need to stay under a character limit, the fact that the informant’s family still regularly uses this phrase is fascinating. It’s obviously a variation of “love you,” but “luvu” seems to be far more meaningful for the informant and their family than the more common, two-word version.
It reminds me of a quote I heard years ago, and while I can’t recall the exact wording, it said something along the lines of, “Love is creating your own language.” In other words, people who love each other, whether it’s a family, a couple, or even just close friends, come up with their own unique combinations of jargon, jokes, and phrases that may sound like complete gibberish to someone else. But to those people, they are familiar and comforting. Anyone who hears “luvu” will likely assume it’s just a shortened way of saying “love you.” And while they may be correct, only the informant and their family will ever truly understand its significance.