I was a cheerleader in 11th and 12th grade and on the way to football games with the football players we sang the song shabu-ya. In it, you say the name of someone on the bus and then the rest of the bus calls back hey. You then say a set of rhymes ending with something personal that makes everyone laugh, these are often insulting. This song was only performed on the way to games not on the way back.
My informant thinks this song was meant to build up cheer before the football games. Her high school was over 100 years old and football was a huge tradition and this song goes all the way back to the founding of the school.
The insults may rile up emotion better than just normal cheers. Also the insults may be a way of bonding because when everyone gets broken down together they share that moment and grow stronger together. All of this attention just to get people ready to cheer at the football game proves that football is a big deal in Irvine.