Content:
Informant – “Have you heard the story of Matthew McConaughey’s arrest? It’s a local legend at this point. So McConaughey lives up in Westlake. And apparently, one night, he was making a lot of noise so his neighbors called the police. When the police arrived, they went around the back of the house and there was Matthew McConaughey, completely naked, smoking a joint and playing the bongo drums. Imagine being the officer to see that. McConaughey is living his best life.”

Context:
Informant – “I don’t know if it’s true. I think it is. I don’t know where I heard it from though. It’s like a famous story in Austin.”

Analysis:
I think the story is so popular because it humanizes an A-List celebrity. Here’s a critically acclaimed actor, someone we put on a pedestal, breaking social norms and restraints and generally acting ridiculous.