R: Well, we gave him a cat for luck.
C: Why? And why is it waving
R: I’ve actually heard two stories for that. One, was a long time ago, there was an emperor who was a good man. He would always greet everyone he saw as he went about his walks. One day, he saw a cat waving at him and so he stopped to wave back. Then, right in front of him, whoooosh, a horse galloped by and would have hit him!
The other one I’ve heard is that the cat is actually beckoning you. So there was an emperor who was sitting under a tree and enjoying his day when he saw a cat beckoning him to come. So he did and then right after he was out from under the tree, lightning struck it and would have killed him had he not gone to the cat.
So now when someone is starting a new business, you give them a waving cat.
Context
The informant gave their brother-in-law a waving cat when he opened a new business and shared that story to those present when prompted to by his children. To the informant, it was a way of honoring their brother-in-law’s culture and sharing stories (the informant enjoys storytelling) that they had heard from their parents when growing up.
My Thoughts
I have heard several versions of this story besides the two shared here and have seen many different waving cats in Japanese stores. This shows the cultural desire to be able to influence things such as luck and to honor the things and people that bring good fortune: a good turn for a good turn. In another version of the story [see link below] the samurai is the one saved by the cat and he then goes on to give much wealth to the temple that the cat belonged to and honor the cat upon its death.
https://www.cnn.com/travel/article/maneki-neko-temple-tokyo/index.html