Category Archives: Contagious

Cheese Touch

Text

“When I was in like elementary school a lot of us would mess around with a game called the cheese touch like if you said cheese touch when you were tagging someone then they would have it. And the only way to prevent it would be to have your fingers crossed. And once you have it you have to give it to someone else or you’re stuck with it. So, I remember we would always have our fingers crossed because anytime was fair game. I remember getting frustrated because kids would lie and say their fingers were crossed when they got tagged. Me and my friends would team up in secret and promise we wouldn’t tag each other if we got the cheese touch. In my senior year of high school, we played senior assassin which gave me flashbacks to the cheesetouch because of the safe rules and the lies that would be created after someone got out. I was completely into both games because they brought out the inner kid in me and my competitive nature.”

Context

I first saw this game when I watched the Diart of a Wimpy Kid movie. I remember being at my friend’s house in his living room watching with my childhood friend group of 4 guys. When we saw the cheese touch scene with thought it was funny but also disgusting because the cheese was rotten. Other kids at our elementary watched the movie too and one of them copied the movie. Since we were immature kids who just wanted to have fun, the mention of the cheese touch got everyone riled up and the game began.

Analysis

The cheese touch game shows the diversity of forms that folklore can come in. It is a variation of another folk belief known as the “cooties” because they both involve infecting others with a negative thing. While it originated in a movie, kids around the US adapted the game into their own and transformed a silly game into a national form of folklore. Folklore is highly prominent in the younger generations because with social media and televesion, kids are prone to copy what they say without questioning its validity. Similar to Alan Dundes’s idea, folklore functions socially within groups that share similiarity giving mutual trust in this scenario. The secret alliances he formed with his friends show the strength of culture through folklore. Regardless of the rules of the game, their tight knit folk group shaped by friendship and a collective interest to not get the cheese touch led to them bending the rules and creating shared identity.

Plane Tapping Ritual

Age: 20

Folklore Story:

“Every time I go on a flight  and I fly Southwest mainly every time I go on a flight,  I touch the little heart that’s on the outside of the plane  and I put my palm on it.  And then I as I enter the plane.  I do it as like a good luck thing and I got it from my dad because he would always do it.  He would like put his hand on and he would like pray or like say like a quick prayer.  So I just started doing it too because he would take me on flights  and it was always good. I first saw him do it at like eight because I’ve been going on flights kind of young. I like the idea of like having a child and just like picking up my kids so that they can put their hand on the heart, not the plane.”

Reflection:

The informant’s story is a textbook example of ritual and contagious magic. They describe the desire to touch the heart on the outside of a Southwest plane before boarding. This is a repeated, patterned act performed for good luck. The informant learned from her father, who would pray while touching it, that touching the heart on the plane connects you to the whole. The informant plans to pass this ritual to her own children, showing how rituals reproduce themselves through vertical transmission. This reflects a broader societal reality: despite the advancements of technology and the global dependence on it, people still exhibit small acts of control over the uncontrollable.

Wishing on an Eyelash (Top or Bottom Fingers)

Age: 38
Hometown: Menlo Park, CA
Location: N/A

Context:
I learned this from my mom. She learned it as a child but doesn’t remember exactly where she got it from. She does remember that is was a common thing among her peers and they would all do it to each other.

Content:
Interviewer: “What do you do when you find an eyelash?”

Interviewee: “So you have to take the eyelash and you put it between your pointer finger and your thumb and hold it together and then you lift up your pointer finger and your thumb in whichever side the eyelashes on well.

Interviewer: “Why do you do that?”

Interviewee: “You’re supposed to guess which side first before you do that, and then if it lands on the side where you guess top or bottom then your wish will come true, and then you can blow it to make the wish.”

Analysis:
This is act is a form of everyday folklore and superstition, where a small ritual gives meaning to a random event. It has spread through peer groups, especially children, and has been passed down through generations like it has in my family. This also feels like something kids do together, which makes it more about bonding and sharing than just the wish itself. Overall, it shows how people take something simple and turn it into a meaningful moment, even if they don’ fully believe it will work.


Itch Saying Folklore

Age: 39
Hometown: Enid, Oklahoma
Location: Oklahoma

Context:
My dad was born and raised in Oklahoma and often heard these phrases from older family members and friends.

Content:
“If nose is itching someone’s thinking about you”

and

“If palms are itching you’re about to get some money”

Analysis:
These sayings show how people try to turn random body sensations into signs of something bigger, especially things they care about like money or relationships. The idea that an itchy nose means someone is thinking about you or that itchy palms are a signal that money is incoming, reflects a relationship between the body and external outcomes.

The short and memorable nature of these phrases allows for them to be passed down through generations. The fact that they also seem to be regionally specific to Oklahoma highlight that certain beliefs are more common in specific areas due to demographics such as race, class, and gender.

Shoes, Bad Luck, and Disrespect

Age: 19
Greenwich, CT
Location: N/A

Context: My friend brought this up when I was talking to her about specific things our families do/believe in. She is originally from Connecticut but now lives in Los Angeles to attend USC. She informed me that this belief was taught to her by her parents and assumes that it might be a part of her Indian heritage.

Content:
Interviewer: “Can you explain to me what you were mentioning about your shoes and their significance?”

Interviewee: “This is something that I saw my parents do growing up. I’m not sure really if it’s a culture thing or just maybe respect thing, but I was always taught that when you’re sitting down to always point your feet at the ground like the bottom of your foot.

For example, I’m sitting down and crossing my legs, the leg that is crossed over should not be pointing at anyone like the bottom of my shoe should not be facing the person next to me or like facing upwards.”

Interviewer: “When you were taught this as a kid, did your parents explicitly tell you why the bottoms of your shoes shouldn’t be facing anyone?”

Interviewee: “I think this is just a sign of disrespect, but also just know bad energy that’s just being put out towards another person.”

Analysis:
This belief functions as a folk custom that reinforces ideas of respect in everyday interactions. The bottom of the shoe becomes a marker of impurity and negativity, so pointing it at someone communicates disrespect or bad energy. Even without a clear origin, the rule seems to be learned through observation and then repetition on the observer’s part. This shows how cultural values are often transmitted implicitly through families. Overall, it reflects how folklore shapes body language and social etiquette by attaching morality to ordinary actions such as crossing your legs.