Informant Bio: Informant is my friend from high school who also goes to the University of Southern California.  We currently live together and he is a third year electrical engineering major.  His dad is from Concord,  Massachusetts and represents a large blend of different cultures.  His mom is from upstate New York and is mostly of Hungarian, Italian and American ancestry.

Context: I was interviewing the informant about childhood traditions and rituals that he remembered well.

Item: “For our family and sports, if you played soccer or something, for us it was soccer and hockey, but we almost never ate fast food because our parents were healthy and against it.  But as kids, we still wanted fast food since it tasted good.  The way we would get fast food is that for every goal we scored we’d get a burger.  It worked surprisingly well (laughs)”.

Analysis: The informant shows some of the views very apparent in Massachusetts that fast food represents some of the most unhealthy food you could eat.  Although the health food craze is not as fully developed as in California, many families prefer home-cooked foods using natural, organic and locally procured goods.  There are still many farms located in our area (there are three alone within a one mile radius of my home in Massachusetts).  The rewarding with food also follows along with the informant’s recounting of his family’s graduation party tradition that heavily surrounded food and positive reinforcement as well.