My informant is originally from Santa Rosa, CA, where she grew up with some small town community ideals and in particular, festivals and annual gatherings.
She noted that there were three festivals that everyone she knew always attended, and that if you didn’t attend, it was questioned why. They were family events, and when one got older they would spend the evenings at the events with their friends.
The first festival was the Gravenstein Apple Festival in Padalum, CA. It usually took place in August, and my informant went every year with her family, just like her father had gone every year when he was younger. There were a variety of arts and crafts and apple oriented foods there at the festival. The biggest event was the pie contest, however. This event was possible because of the abundance of apples in the region, so my informant has told me. It was also used to promote local businesses as they would often donate gift baskets to give away at the event as a means to get exposure for their products. She also remembers other farm-like activities like an animal petting zoo and craft booths.
The second festival was the Sonoma County Fair (in Santa Rosa Fair grounds). It was the other event that you went to if you grew up in Santa Rosa. This was the presentation/competition of the animals. Kids could also enter ‘art projects.’ My informant listed cross stitch as an art project specifically. Schools promoted this festival because they passed out entry forms to the students in schools, a component that is different with contemporary folklore, using the school to promote traditional festivals.
The last annual event that my informant said she always attended was a 4th of July potluck picnic held in her court, which all of the residents would block off for the day. It would be a big potluck barbecue. Kids would ride their bikes around the court. They would have games like egg toss and water balloons for kids. When it started to get dark everyone had fireworks and everyone would set them off. The entire event lasted for about 12 hours. She noted that the people involved with these events had usually lived in the area for a prolonged period of time and there was a real sense of community at all of the festivals.