Context: “We weren’t even allowed to have the textbook with a snake on it! Even the white teachers bought into it. Burger King down the street had a snake decoration up, and you know what happened to it? It shut down! No one ate there.”

Analysis: In Navajo culture, snakes are a bad omen. It is taboo to touch and even look at snakes, especially not when eating, mating, or shedding, as these are considered sacred. Watching it can allow a Navajo malevolent spirit enter your life. The belief was so deeply held, the public school system and economy was affected, with textbooks that had snakes on the cover being replaced or defaced and a Burger King in the area closing down after decorations of a snake went up. It signifies the important place animals and nature have in their culture, as it is a deep respect for the snake that causes the taboo rather than fear.