Interviewer: “Can you think of any folk speech or phrases that are passed through oral tradition in your family?”

AB: “Bless your heart sounds like a very nice thing to say to someone, however in the South it is considered an insult. It is a weaponized phrase that we use on dim witted people under the guise of wishing them well.”

Context: AB lives in the South, and her family has used this insult for a long time, it reflects both a cultural and geographical shared folklore, but also familial. What initiated the conversation was her explaining difficulties of moving to California to attend USC. She has heard female figures in her family use this phrase, particularly in church or faith based settings. She now uses this phrase in California against people who don’t know the origins or meanings of this folk speech, enabling her to slyly insult people.

Analysis: This piece of folk speech is an important example of how context is important, as the words do not have visual meaning, but require the performance and subtext of the speaker. This is regarded as a Shibboleth, as it differentiates southern people as their own group with shared customer. It is reflective of the gernous and kind culture of the south and how people have to employ folklore in order to navigate the strict confines of Southern society.