Taken from audio recording:

“Informant:
Yeah, that makes sense. I know you mentioned this earlier, but the “cheese touch” was a huge thing at my school because Diary of a Wimpy Kid was filmed at my middle school.

Pearson:
No way.

Informant:
Yeah! So in middle school, the “cheese touch” was a real thing. It wasn’t even actual cheese, but more like the cooties thing—someone would “have” the cheese touch, and everyone would avoid them. The kid who played Greg Heffley, I think he actually went to my middle school, and his dad worked in the school system. So it was an even bigger deal for us.”

Analysis:

I experienced the “cheese touch” as “cooties” when I was in elementary school and some of middle school. I think it’s super interesting how this movie Diary of a Wimpy Kid had such a big impact on so many schools, especially the one my informant went to because the movie was filmed at their middle school. I’m sure it felt way more real for them. I think the idea is really interesting. Honestly, I don’t really understand it and didn’t really back then either. I guess “cooties” and the “cheese touch” are a little different. “cooties” was more of a gender vs. gender thing at my school versus the “cheese touch” being more about socially isolating someone for whatever reason. The “cool kids” in school wouldn’t be the ones getting the “cheese touch” while “cooties” in my school didn’t have that kind of social hierarchy restriction. I feel like the “cheese touch” is used more as a way to even further alienate kids that aren’t very popular and that’s a horrible thing. It, to me, is like another form of bullying and that’s really sad.

Age: 20

Date of performance: Told to me on February 13, 2025. Popularized after the 2007 “Diary of a Wimpy Kid”

Language: English

Nationality: American

Occupation: Student at USC

Primary Language: English

Residence: From California, lives somewhere in the Los Angeles area