The “Deez Nuts” cyber-lore is an internet sensation found in video and meme formats throughout the internet and social media. People began mashing up videos using a segment of an Instagram video in which a black man in the video prank calls someone and answers “Deez Nuts!” when the person on the other line asks who is calling.

“I saw it from Instagram, everybody made like, different memes and videos about it. My friend sent me a survey about it and said it was for class and when I opened it…it was just talkin about, bout deez nuts. *giggles*”

My informant encountered the mash-up in a different format than usual, having been introduced to it through a survey and not an Instagram video. One of her friends sent her a link to https://www.surveymonkey.com/s/9NDGKP6 after he had told her to take a survey for class, which she proceeded to open only to find out that it wasn’t actually a class survey, but a meme with the text “Deez Nuts”.

Analysis: When looking at this piece of cyberlore, I found that it is used primarily as a means of playing a practical joke. Though the video itself may not be particularly funny on its own, when used in a context that “pranks” other people, the pranksters and the pranked find the scenario funny because they “got someone” by getting them to open something seemingly important, only to find out that the only message is that they’ve found “Deez Nuts”. I also thought it was interesting the way that thus particular cyberlore spread and evolved. The “Deez Nuts” reference can be found in a variety of different formats, from video, to memes, to quizzes, which hints at how quickly and easily things can become varied and spread on the internet.