Category Archives: Digital

Gacha Gaming Luck Rituals

The Informant

CM is a long-time gacha player who players multiple different gacha games and stays up to date in the community news of gacha games he doesn’t even play. The informant admits to doing one of the following rituals in the past, having played the game genre since he was 13.

The Text

“Gacha” games are a from of video games that involve a “gacha” element, deriving from the Japanese toy-capsule vending machines of gachapon, in which rewards are drawn through lottery as a monetization system. As a very luck-based system, it lends itself to superstitions and magical rituals, particularly when players are investing their in-game resources into “pulling” for gacha. Most gacha games tend to sell particularly desireable limited characters or equipment, and the lottery mechanic incentivizes players to quite literally perform summoning rituals to “pull” the right character or equipment.

According to the informant, there are two big ways to perform a luck ritual in gacha community. In the past, one method was to change your social media profile picture (Discord, X, etc.) to the target character before you pulled for them. Other people draw summoning circles, placing the phone in the middle of the diagram with merch on the periphery. Some people would assemble entire shrines in dedication of the target character before they roll. The informant recalls an episode where a particular player put their phone into a circle of salt to keep away bad luck before rolling.

In Grand Blue Fantasy, a particular gacha game, the most incentivized way to pull would be to pull 300 pulls at once for an incentivized reward, and you must play a song, like related to the target character, on loop as the game rolls through the 300 pulls. If the player ever repeats a song used for a previous character, the rolls would be atrocious, from an anecdote. The informant also recounts a method where the player would go to a specific location important to the target character or have related characters active in the party while pulling for the character.

Analysis

What I find most interesting about this ritual is the homeopathic nature of summoning for a fictional character, as described by Frazer’s sympathetic magic, despite the target of the homeopathic connection being completely fictional. This operates off the belief that the target character will be bound to other characters, locations, and merchandise that have a connection to them. Setting one’s public profile picture also morphs the player’s cyborg identity to be closer to that of the character, again evoking a homeopathic bond. Because the user’s are invested in the characters and want them to “come home” to their account, they will perform rituals to improve their odds, especially as losing to the lottery odds can be quite costly to an account, forcing the player to either pay for more rolls or miss out on the character. As many gacha games sell their characters through story, the narratives the players experienced with the target character also incentivizes their investment on pulling for the target character, going as far as to perform rituals to better their luck when rolling.

Slender Man

Nationality: Korean- American
Age: 20
Occupation: Student
Residence: Los Angeles, California
Language: English

Text: I watched a youtube video in the fourth grade, with some of my friends, that described the lore behind Slender Man. I didn’t really believe in his existence, but I would be lying if I said I wasn’t afraid of the possibility of him being real. I used to live in a densely forested area, and walking back from my friend’s home at night, during the peak of the distribution of Slender Man information, I would always run to avoid any possible encounters with this entity. Its not even that I saw him, or a figure resembling it at all, I was just worried at the possibility. When the trend of talking about slender man died down, though, I found myself not being fearful.

Context: Informant first became exposed to the idea of Slender Man in the fourth grade. They describe that it was a sort of “trend” to be knowledgable or discuss the figure at school and amongst friends. The informant believes that The Slender Man’s ability to scare the younger populations is what lead to its prevalence in the community. Informant believes that The Slender Man legend had the ability to create unity within younger populations through a collective fear.

Analysis: I find the contemporary legend of Slender Man to be very critical to understanding the interaction between folklore and the internet. It is undeniable that the propagation of his lore was attributed to social media, and many agree that his origin point was the web. Though he originated on a digital platform, he quickly took on the qualities of traditional folklore. He began to spread by means of oral tradition, and his stable presence proves that, even with technology, folklore continues to prosper.

🐝 + 🍯 = “Be Honey” → “Be Happy”

Age: 20

Date: 02/22/2025

Language: English

Nationality: Singaporean

Occupation: Student

Primary Language: English

Residence: United States

Text:🐝 + 🍯 = “Be Honey” → “Be Happy”

Growing up, I remember seeing rebuses in kids’ books and classroom activities, and they always felt like a game. They made learning words exciting because instead of just memorizing letters, you had to decode the meaning through pictures. But rebuses aren’t just for kids—they’ve stuck around in all kinds of ways. You can find them in logos, ads, and even internet memes, where visuals and text blend together to say something clever in a way that’s quick and eye-catching.

At their core, rebuses show how creative language can be. They prove that communication isn’t just about words—it’s about how we interpret meaning from symbols, sounds, and context. Even though they come from ancient times, they still feel fresh and modern, which is probably why we keep using them. They tap into something universal: the joy of figuring things out.

Chupacabra

Text:

When asked about the legends that his abuelita would tell him during his family visits to Mexico, MS responded:

“She also told us about the chupacabra. It’s one I actually asked about because my brothers and I played this game called Poptropica when we were younger. It had all these islands you could visit and one of them was the ‘Cryptids Island’ where you had to track down these urban legend creatures, like Nessie and Bigfoot, and one of them was the chupacabra, so I wanted to ask her about it. She said that yeah, her parents had told her about it growing up. So, if people found their goats or livestock with these puncture holes in their necks, they blamed it on the chupacabra.”

When asked what he could recall about the chupacabra’s appearance, MS responded:

“So in the game, it looked like this f*cked up looking, blue dog thing with spikes and sh*t. But, I think abuelita said it was more reptile looking.”

Context:

MS is a sixteen year old who has grown up in Los Angeles, CA. His abuelita immigrated from Mexico to Sacramento, CA in 1961. She then returned to her hometown in Mexico in the ’90s. Here, MS is recalling legends he had heard from his abuelita when his family visited her in her hometown during vacations.

Analysis:

This entry from MS highlights the role of non-native media in shaping perceptions of folk legends. As MS mentions, his initial interest in the chupacabra stemmed from its portrayal in the popular online children’s game, Poptropica. This brings forth the question of what role non-native media plays in shedding light on this folklore and what responsibilities it has while doing so. In this case, exposure to the legend in the context of a video game spurred his curiosity to explore the origins of the chupacabra further. However, from his description, it is clear that Poptropica’s depiction of the chupacabra adheres more to the North American imagination of what kills livestock: wolves. This visual description is distinct from the versions of the legend that tend to be seen in Puerto Rico and Mexico, where the creature is described as more reptilian. The choice to portray the chupacabra as more dog/wolf-like brings up another question of responsibility: How should Poptropica, an online game that claims to be an educational resource for children, balance its commercial interests with its goal to educate?

Post-Internet Roman Empire

Nationality: Indian

Primary Language: English

Other Language(s): N/A

Age: 21

Residence: Los Angeles

Text

“My Roman Empire is [something I think about a lot].”

Context

This informant is from Generation Z, and they use social media on a regular basis. They are also studying video games at USC, so they are very familiar with internet terminology.

Analysis

This phrase is a customizable proverb (and also, to some extent, a joke) that postdates the internet. A couple years ago, an internet trend where girlfriends asked their boyfriends how often they think about the Roman Empire went viral. Eventually, the proverb evolved from literally meaning people are thinking about the Roman Empire to simply something that has been on the person’s mind frequently, hence the phrase, “My Roman Empire is [something I think about a lot].” This internet proverb has an interesting way of connecting the past (Roman Empire) with the present (internet) and using it in a humorous context. The joke begins with the viral phrase “my Roman Empire is…” – a phrase many social media users are familiar with – and ends with something entirely unique to the speaker… something unexpected by the listener. This unpredictability gives the proverb potential to be humorous!